Happy International Consumer Rights Day! It was technically on March 15th so I am a little late. I am not super clear on why it’s a significant date (it’s not a holiday or anything) but it’s suppose to be a date where extra focus is placed on consumer rights. Therefore, a lot of companies pay extra attention to how they are perceived by consumers around this time of the year because the government pays extra attention.
For example, there was a big fuss over Apple Ipod shortchanging the chinese consumers on the service of its products..
Starting last year, Apple’s after-sales service has been a frequent target of Chinese consumers. Chinese consumers’ complaints mainly focus on two areas: Apple’s shortening of the maintenance period from one year to three months for the iPod and its use of refurbished iPods to replace problematic electronics.
and thus a few days ago
“Apple has sent a letter to Shanghai Municipal Consumer Interest Protection Commission and said that it will make improvements on its after-sales service, which has seen many complaints from Chinese users.”
In any case, I’ve never heard of this date until I got here, I am not sure if any other country celebrates it, but sometimes I think China uses the word “International” a little too liberally. But with that said, International Women’s Day was on March 8th (it’s a holiday here and women customarily get a 1/2 day off) and it seems like other countries celebrate it too. In this case the US is the one that’s not so international because I’ve never heard of it in the US.